flaconi Faces

As every month we want to keep you posted about what’s happening within flaconi. Julia Piep, Head of CRM and one of our flaconi Faces gives you an insight about our communication goals. In the past few days, we’ve launched an old but gold new feature in customer communication: Back in Stock. And for this occasion our Head of CRM, Julia Piep, is happy to dive into this topic as well as to share some interesting insights from the CRM team with you today: „I started at flaconi six years ago, back when there were just three of us in the CRM team. Now, we’re looking for our tenth team member – what a fantastic development! 🚀 Looking back at our achievements over the past few years, I’m thrilled to share some of our highlights: We’ve introduced an AI tool for a more targeted customer approach. Additionally, we’ve increased our campaign automation, such as our newly launched “back in stock” campaign and our customer lifecycle communication that now contributes a significant percentage of our CRM revenue of 56%. 💰 And last year, we made a big leap in gamification to boost engagement. 🎮 At flaconi, retaining our existing customers is vital and a key pillar of our strategy house and this means that even more exciting times and great projects are yet to come! But we’re also gearing up for scalability to support international growth and supercharging our multi-channel communication and loyalty actions. 📲 I can’t wait to look back in 1-2 years and see our progress. A big shoutout to my amazing team for these achievements and I am excited for us to grow even more together.“ Thank you Julia for sharing your flaconi story. 🙌 See the full feature on flaconi’s LinkedIn channel here. We would also love to hear about YOUR favorite part of being a flaconi! Whether it is our company values, our project groups, an exciting project that you are proud of, or what you value the most about your team! The topics are endless! Share your stories from your personal LinkedIn account or create a beautiful post for the flaconi LinkedIn channel. Together with the PR team we will support you in creating the perfect post to showcase your experience and the message that you’d like to share.